On Why I Blog… FUD is the Reason for the Writin’
Posted August 19th, 2008 by rybolovThis article at SC Magazine is exactly why. Kudos to Dan Philpott for calling the author on his errors.
Things that go through my mind about articles like this:
- Is it that slow of a news day? FISMA stuff is always good for a couple yucks when there’s nothing else to talk about. Looks like somebody needed filler while everybody was flying to Black Hat and DefCon.
- Once again, we’re confusing FISMA the law with the implementation thereof. Yawn.
- Ack, somebody who likes FDCC. Actually, I like it too in theory, I just don’t like the implementation.
- “Government has influence when it comes to awareness and will have opportunities to use it.” Um, yes, it’s the $75B IT budget, flex that muscle wherever you want to get the secure products you want. Do not underestimate the power of the budget.
- Follow the FISMA Naysayer and spot somebody who’s looking for money. In this case, it’s Fortify.
Funny thing is that I think I met the guy from Fortify a couple of months ago at a NoVa OWASP meeting for a showing of their fun-but-FUDtastic movie about application security. You know, you’ve seen the trailer, it looked like this:
There is a way to influence thinking in this town, and writing trash articles like this is not the way to do it. If Fortify really wants to change the world, I have some ideas on how to do it, but nobody ever asks. =)
FUD Truck Makes a Delivery photo by crmudgen23.
Guerilla CISO story time:
About 9 months ago, I got a marketing packet from Borderware. It said that “FooCorp is identified as sending spam” and offered me the opportunity to join their reputation service.
Looking at the materials they sent me, I deduced that none of the source IPs they listed was in our netblock and that what they were referring to was spam using @foocorp.com email addresses as the “from” address. Um, not a whole lot you can do to stop that, although it does make for some fun abuse@ emails from users who don’t understand how spam works: “Quit sending me this stuff, I’ll burn down your data center myself!!!111oneoneone”
Anyway, since the whole packet was pure FUD and not really relevant to anything I wanted to do, I sat down and sent an email to their Director of Marketing and CTO:
I know Borderware’s products, we use them in some of our solutions, and you have a good reputation. Please don’t resort to such a lowbrow marketing scheme because it sullies your brand.
I think Fortify is in the same boat. They have a good reputation–I have a friend who works for one of their biggest customers, and if he’s cool with it, I am.
But the question for all security companies remains: how do I sell my product without resorting to spreading FUD everywhere I go?
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Tags: blog • cashcows • fdcc • fisma • FUD • government • infosec • moneymoneymoney • security